How OneValley Enhanced Its User Experience and Built a New Revenue Stream with SeekrFlow™
September 18, 2024“With Seekr, we found a partner who could help us unlock real value from AI while ensuring trust and accuracy. Over 6 in 10 users felt confident enough to make a purchase decision after interacting with Haystack, our custom shopping chatbot. The product also created a new line of affiliate revenue for our business.”
Alec Wright, CPO at OneValley
OneValley is a global entrepreneurship platform that directly supports over 25,000 members and indirectly empowers another 175,000+ with the tools, resources, and connections they need to grow their businesses.
Building a custom AI product discovery chat interface with SeekrFlow™
OneValley used SeekrFlow to build, validate, and deploy Haystack, an AI-powered product recommendation chat interface that significantly reduces the time it takes entrepreneurs to find the right tools to scale their business.
Key Components from SeekrFlow:
- Principle Alignment: Automated the process of aligning the AI model with OneValley’s principles and business guidelines, allowing the tool to deliver precise, fast, and context-appropriate recommendations.
- Accuracy and explainability: Leveraged rich explainability tools to give OneValley insight into the AI model’s decision-making process, ensuring that the tool’s recommendations were reliable and easy to understand.
- No-code development: Supported OneValley’s non-technical team to transform raw data into a custom AI model without the need for internal infrastructure or coding expertise.
- Retrieval Augmented Generation (RAG): Ensured the model could access important real-time information provided by OneValley, such as product features and pricing, so that their community would always receive the most accurate and personalized responses.
The implementation process:
The SeekrFlow AI platform was used to guide OneValley through the end-to-end process of creating the Haystack product. This included:
- Data collection: OneValley provided unique product and service data, using SeekrFlow’s Principle Alignment feature to automate the creation of its training dataset.
- Model training: SeekrFlow trained the AI model to adhere to OneValley’s guidelines for providing accurate, ethical, and compliant recommendations for financial products.
- Explainability and testing: Through comprehensive testing and feedback loops, OneValley was able to validate the model’s performance, ensuring maximum accuracy and relevance of recommendations.
- Launch and feedback: After the Haystack tool was launched, feedback from early adopters was incorporated to refine the model for continuous improvement.
“The model’s primary function is to provide information and recommendations about a range of products and services businesses are interested in, reducing the cognitive load associated with these products and empowering entrepreneurs to make better-informed decisions.”
Phil Marshall, Principal Product Manager at Seekr
The results? 6 in 10 users trust Haystack to make purchase decisions
- User growth: Within the first three months, Haystack attracted 18,000 users.
- User trust: 6 in 10 indicating they had the confidence to make a purchase decision.
- New revenue stream: OneValley onboarded new affiliate partners that saw a 1.08% CTR, double the industry benchmark of 0.5%, driven by Haystack’s product recommendations.
- High engagement: The overall product experience averaged a score of 8/10 in user testing, with users finding the chatbot responses clear and helpful.
- Expansion plans: OneValley plans to expand the Haystack tool to cover additional financial products and new categories like marketing tools and technical infrastructure.
~ SeekrFlow is supported by Intel® Gaudi® AI accelerators on Intel® Tiber™ Developer Cloud, a high-performance, cost-effective infrastructure designed for building and deploying AI services.